On 26 August 2009, Cadbury and Fairtrade Labelling Australia & New Zealand announced plans for Cadbury Dairy Milk chocolate to achieve Fairtrade Certification by Easter 2010. This move will more than triple the amounts of Fairtrade products sold throughout Australia and is part of Cadbury's ongoing global commitment to Fairtrade.
Consumers in Britian and Ireland are now able to buy Cadbury Dairy Milk Fairtrade Certified chocolate in store. This announcement also coincides with confirmation of similar plans for Cadbury Diary Milk Fairtrade certification in New Zealand and Canada.
This groundbreaking move means cocoa farmers and communities can look forward to a better and brighter future as Fairtrade cocoa sales increase in Ghana and new Fairtrade opportunities open up for cocoa growers across South East Asia and the Pacific.
The uniqueness of the Fairtrade system will provide cocoa farmers with a fair price for their produce, increased funds to grow their businesses and a better deal for their families through the Fairtrade 'social' premium - which delivers additional investment
"Fairtrade Certification enables Australians who buy Cadbury Dairy Milk to make a real difference for cocoa farmers with every purchase." Steve Knapp, Fairtrade Executive Director.
Cadbury Managing Director, Mark Callaghan, believes that "Cadbury has a long tradition of being pioneers in sustainable chocolate production and using Fairtrade Certified cocoa for our Cadbury Dairy Milk products is another example of this commitment."
For more information on Fairtrade Certification please go to www.fairtrade.com.au